The Hard-Working Words Blog

Dictionary.com defines Marketing as:
1. The act or process of buying or selling in a market.
2. The commercial functions involved in transferring goods from producer to customer.

Which is all well and good if you want to be boring and literal. My own definition of marketing is a little different. Ready?

Marketing is the art of making a promise and keeping it.

In other words, marketing is all about figuring out what your product or service really, truly does do, saying it’s going to do it and then making damn sure that it does it the way you promised.

Pretty simple, right? And pretty amazing how often high paid marketing folks get it completely and utterly wrong.

I love birthdays. Love them. I love cake. I love silly hats. I love very small presents wrapped cunningly in very big boxes. I just love birthdays. And today? Today will be known far and wide as the birthday of the all new (all different) Hard-Working Words blog.

So grab a kazoo, take a big bite of imaginary word cake and kick back. Say hi. Leave a comment. Years from now, when HWW: The Blog has taken over the world, you’ll be able to look back and say “hey, I was there way back before the HWW revolution.”