About Chris Haddad
Chris Haddad started his love affair with direct response marketing at the tender age of 14. Working as a bag boy at a Worcester, MA supermarket, Chris was asked to fill in doing a product floor demo. Sheepish at first, this son of a highly-successful manufacturer’s rep proceeded to shatter store records and move more powdered milk than store managers could believe.
Under the tutelage of his marketing master of a father, Chris spent the next ten years searching for a way to combine his love of theatre, media and storytelling, his passion for marketing and his almost frightening facility with the written word.
Today Chris’ strong marketing instincts, mastery of rhythm and resonance, and uncanny understanding of the selling power of sincere human dialogue have made him a highly sought after strategic marketing consultant and direct response copywriter. Calling on over a decade of experience writing screenplays, radio ads, speeches and scripts, Chris’ copy breaks down that final barrier between client and customer, appeals to the hard-wired human desire for intimate, one-on-one conversation and turns one-time customers into highly loyal, high spending friends.
Chris has studied the ideas, attitudes and techniques of many of today’s greatest copywriting and marketing minds including Al Ries, Jack Trout, Clayton Makepeace, Bob Bly, David Ogilvy, John Carlton, Dan Kennedy and Seth Godin. Chris is honored to count copywriting gurus Harlan Kilstein, David Garfinkel and Peter Bowerman among his inspirations, mentors and friends.
Chris lives and works in the Capitol Hill neighborhood of Seattle, Washington. When not helping his clients build customer loyalty or increase sales, he spends his time playing the bass guitar, volunteering for local causes, hiking and camping, acting in increasingly strange theatrical productions, researching ever more effective methods of communication and evangelizing the positive social power of well-written copy. Chris has never drunk even a single cup of coffee, owns not one flannel shirt and doesn’t mind Seattle’s soggy reputation one bit.
To get in touch with Chris:
Call: 206-550-5558
Email chris (at) haddadink (dot) com
Or visit haddadink.com
